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Over at Weiden + Kennedy's London blog they are enjoying some yuletide back-slapping about their latest Honda ad, which is a kind of epic Bond-style adventure with a bit of Will Ferrel's Anchorman thrown in for fun. The ad is intended to breathe life into Honda's 'Impossible Dream' notion and it does the job pretty well. The W+K folk have been pinning some reviews about the ad up on their blog, all of which are gushingly favourable. I posted to the W+K blog asking if they'd had any poor reviews and they replied that they haven't. Which I think is a shame. These days the most engaging communications occurs where there is room for a decent debate. We may sit in the cinema and enjoy W+K's epic, but only brand stories we can join in with give us the insights we need to actually purchase.
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December 20, 2005
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Listed below are links to weblogs that reference Honda's Inaccessible Dream:
» Honda's Inaccessible Dream from A Donkey on the Edge
Dont keep up with my Modern Marketing feed as frequently as I shouldJames:http://www.collaboratemarketing.com/ has always got some interesting stuff to say In December, he postedHondas Inaccessible Dream a nice... [Read More]
» Honda's Inaccessible Dream from A Donkey on the Edge
Dont keep up with my Modern Marketing feed as frequently as I shouldJames:http://www.collaboratemarketing.com/ has always got some interesting stuff to say In December, he postedHondas Inaccessible Dream a nice... [Read More]
» Honda's Inaccessible Dream from A Donkey on the Edge
Dont keep up with my Modern Marketing feed as frequently as I should James has always got some interesting stuff to say In December, he posted Hondas Inaccessible Dream a nice little flag about the W+K film (the one... [Read More]
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The ad, of course, is beautifully executed. If a little derivative.
But the decision to include a DVD of it as an insert in Top Gear magazine this month is just SOOOOOOO last century...
And it's a collossal waste of resources for the couple of hundred people who may view it...
Posted by: Tim K | January 09, 2006 at 04:38 PM
Tim,
Just out of curiosity, if you had just 'invested' millions in the bank of W+K, how would you have spread the word (if indeed the word needed spreading?)
Cheers,
Dug
Posted by: Dug | January 27, 2006 at 11:44 AM