Forrester on Social Computing

Forrester has just published a Social Computing report and Charlene Li gives it a little write-up here. "To thrive in an era of Social Computing, companies must abandon top-down management and communication tactics, weave communities into their products and services, use employees and partners as marketers, and become part of a living fabric of brand loyalists." Nicely put - sounds like open source marketing to me.  Li also stresses the fact that so much of what is happening is not being technically driven: "Technologies will come and go, but the power built on the relationships created by social computing will endure." Thanks to Alex Barnett.