Generation 2.0?

Robert Young has written two excellent posts, as a guest at GigaOm, talking about the way in which MySpace and other mega-communities are twisting the standard capitalist view of the marketplace.  Now that might sound grandiose but the scale of MySpace - which Young notes, "has essentially captured the entirety of Americas youth" - makes it seem less sensational.  He also articulates an issue I've been considering:  "Such changing market behavior, which is structural and permanent for any industry being usurped by the Internet, must be met with a corresponding shift in corporate mindset. Otherwise, a “generation gap” will exist between the members of management themselves, as well as the company and its market."  Consumer dynamics on steroids.