Web 2.0 In The UK

After a meeting with Ben Griffiths at Reboot last year I have been advising UK start-up Reevoo.  The company collects customer reviews and integrates them into ecommerce websites thereby providing potential buyers with ‘real’ insights into the products they are thinking about buying.  All of the reviews are then aggregated at the company's main website.  One thing I think is cool about the service is that the reviews are displayed just as they are written by the customer.  This means you get practical comments such as, “the camera is a silly shape to have swinging round your neck,” or...

, “the screen scratches very easily” - which I think is a refreshing change from the techno-language sometimes used by manufacturers.  The company has been going gangbusters and now works for Dixons, Orange, Jessops and Misco and has just served up it’s millionth review.  The whole thing is edge-tastic with all the management writing blogs about their progress, tag cloud reviews and tools that let bloggers add reviews about products to the main site – so you can get your own back if what you’ve got, isn’t what you bought!