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Tim K

The ad, of course, is beautifully executed. If a little derivative.

But the decision to include a DVD of it as an insert in Top Gear magazine this month is just SOOOOOOO last century...

And it's a collossal waste of resources for the couple of hundred people who may view it...

Dug

Tim,

Just out of curiosity, if you had just 'invested' millions in the bank of W+K, how would you have spread the word (if indeed the word needed spreading?)

Cheers,
Dug

hillsidehonda.com

Honda is certainly pushing forward with the 'impossible dream' commercials. I personally love them.

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